Butcher’s Pet Care Limited (“we”) consider your privacy to be very important when visiting butchersdogfood.co.uk (“our site”). This Privacy Statement will inform you to how we collect and look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Purpose of this Privacy Statement
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this Privacy Statement together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Statement supplements the other notices and is not intended to override them.
Controller
We are the controller and responsible for your personal data.
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Statement. If you have any questions about this Privacy Statement, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
Contact details
Our full details are:
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the Privacy Statement and your duty to inform us of changes
We keep our Privacy Statement under regular review. This version was last updated on 3rd June 2024.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website, products and services.
We also collect, use and share anonymised Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Statement.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods, services or our newsletter). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes any personal data you provide when you:
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our Cookies Policy for further details.
Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by clicking unsubscribe on any of our newsletters that we send to you.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at GDPR@butcherspetcare.com if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
(1) To register you as a new customer for our web shop | (a) Identity
(b) Contact |
Performance of a contract with you |
(2) To process and deliver your order for goods, including:
(a) Managing payments, fees and charges (b) Collecting and recovering money owed to us |
(a) Identity
(b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us) |
(3) To manage our relationship with you which will include:
(a) Notifying you about changes to our Terms of Use or Privacy Statement (b) Asking you to leave a review or take a survey on our website or TrustPilot |
(a) Identity
(b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
(4) To enable you to take part in a prize draw, competition or complete a survey | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
(5) To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity
(b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation |
(6) To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
(7) To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
(8) To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity
(b) Contact (c) Technical (d) Usage (e) Profile |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
(9) To download assets for exclusive use on a retailer’s website or social media channels from our retailer portal for B2B purposes only | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to help our retailers to promote our products/services, grow their business and aid communication with our retailers) |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). However, you will only receive marketing communications from us if you have:
and, in each case, you have not told us that you wish to stop receiving that marketing.
From time to time we may make offers available on our website, for example, a free lid for your dog food tins.
As part of this campaign, we will ask for your consent to use the information you provide us for us to use in connection with future marketing campaigns run directly by us.
In any case, we will not carry out such marketing or pass your personal information to any third party if you do not tick the relevant box consenting to it.
The good news is that whether or not you consent to the future marketing by us or third parties, you will still be entitled to receive the promotional item provided you give us your name, email and home address for delivery, and in cases where we ask for money from you, provided you pay that amount.
You can unsubscribe at any time by contacting us at GDPR@butcherspetcare.co.uk or by clicking unsubscribe in any email correspondence we send to you.
We may pass your personal data (name, email and postal address, plus the name and breed of your pet) to a third party that processes your information to send out relevant newsletters or handle promotions on our behalf.
MRM Marketing organises our promotional activities for us. This is only done on occasions when we are running an offer. This means that we need to pass your contact details to MRM to fulfil the offer and send you the item that is the subject of the promotion. We do not authorise MRM to use your data for any other purpose and as soon as it has been used for fulfilling the promotional offer, MRM will delete your data.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at GDPR@butcherspetcare.co.uk any time.
Cookies
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Policy.
Change of purpose
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at GDPR@butcherspetcare.co.uk.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and strictly in accordance with our instructions.
We do not transfer your personal data outside the United Kingdom or the European Economic Area (which means all EU Member countries as well as Iceland, Liechtenstein and Norway, the EEA) except as detailed above.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by using specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us at GDPR@butcherspetcare.co.uk.
In some circumstances you can ask us to delete your data: see Request erasure below for further information.
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:
If you wish to exercise any of the rights set out above, please contact us at GDPR@butcherspetcare.co.uk.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at GDPR@butcherspetcare.co.uk.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Information about our use of cookies
https://butchersdogfood.co.uk (our site) uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
You can edit your Cookie Preferences at any time using the icon in the bottom left hand side of your screen.
We use the following cookies:
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Name | Expiry | What the cookie enables us to do |
__cfduid | 2 weeks | Used by the content network, Cloudflare, to identify trusted web traffic. |
__hstc | 1 Years | Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. |
__stripe_mid | 1 Years | Stripe payment cookie, ensures payments can be made using credit cards. Further info can be found on stripes website: https://stripe.com/cookies-policy/legal |
__utmzz | 6 months | __utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction |
__zlcmid | 1 Years | These cookies are used by Zendesk (zopim.com) to provide live customer service chat on our website(s). |
_ga | 2 years | This stores the anonymous userid used by Google Analytics, which we use to anonymously identify visitors in order to measure the update of information and potential conversion to registered users. |
_gcl_au | 2 months | _gcl_au cookie is created by google tag manager which is a first party cookie for conversion linker functionality. Through our plugin there is only one cookie being created which is ultimately a result of Google Analytics (_ga). |
_hjid | 2 Months | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. |
_scid | 1 Year | Used to help identify a visitor. |
_sctr | 1 Year | Used to determine whether a third party tag will be called in Snap Ads Pixel. |
ajs_anonymous_id | 1 Years | This stores the anonymous userid used by Segment.io, which we use to anonymously identify visitors in order to measure the update of information and potential conversion to registered users. |
ajs_group_id | 1 Years | This doesn’t currently store anything. |
ajs_user_id | 1 year | These cookies are used to record the amount of people that visit our site, and track whether you’ve visited before. called Disqus, which allows users to comment on blog posts and news articles. |
com-session-cgfc6jcc | 1 month | These cookies guarantee normal navigation and use of the site and allow the user to navigate according to a series of selected criteria in order to improve the service. Authentication cookies fall into this type. In the absence of cookies of this type, it would not be possible to provide essential services such as, for example, the shopping cart. |
hubspotutk | 1 Years | Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts. |
nm-wishlist-ids | 1 year | Saves users products they’ve added to the wish list. |
mailchimp_landing_site | 2 months | These cookies are used to enhance the performance and functionality of our Mailchimp Site. They help us to know which pages are the most and least popular and to see how visitors move around the Mailchimp Site. All information these cookies collect is aggregated. |
PHPSESSID | Single session | This cookie is native to PHP applications. The cookie is used to store and identify a users” unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
woocommerce_cart_hash | Single session | Helps WooCommerce determine when cart contents/data changes. For more info about woo commerce cookies, please visit: https://docs.woocommerce.com/document/woocommerce-cookies/ |
woocommerce_items_in_cart | Single session | Helps WooCommerce determine when cart contents/data changes. For more info about woo commerce cookies, please visit: https://docs.woocommerce.com/document/woocommerce-cookies/ |
wp-settings-time-19 | 1 year | WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface. |
_gid | 1 year | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by you before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site – this includes our newsletter sign up form and reading our product reviews.
Except for essential cookies, all cookies will expire after one year.
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If you have any questions regarding this cookies policy please contact us at GDPR@butcherspetcare.com
PLEASE READ THE TERMS OF THIS POLICY CAREFULLY BEFORE USING THE SITE
What’s in these terms?
This acceptable use policy sets out the content standards that apply when you upload content to our site, make contact with other users on our site, link to our site, or interact with our site in any other way
Who we are and how to contact us
1.1 www.butchersdogfood.co.uk is a site operated by Butcher’s Pet Care Limited (“We”). We are registered in England and Wales under company number 01716195 and have our registered office at Baker Group House, Dockham Way, Crick, Northamptonshire, NN6 7TZ. Our VAT number is GB336537643.
1.2 We are a limited company.
To contact us, please email us at help@red13digital.com
By using our site you accept these terms
1.3 By using our site, you confirm that you accept the terms of this policy and that you agree to comply with them.
1.4 If you do not agree to these terms, you must not use our site.
We recommend that you print a copy of these terms for future reference.
There are other terms that may apply to you
Our Terms & conditions also apply to your use of our site.
We may make changes to the terms of this policy
We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time. These terms were created on 18 May 2018.
Prohibited uses
You may use our site only for lawful purposes. You may not use our site:
You also agree:
Interactive services
We may from time to time provide interactive services on our site, including, without limitation chat rooms and bulletin boards (interactive services.)
Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).
We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.
The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not fool proof. Minors who are using any interactive service should be made aware of the potential risks to them.
Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.
Content standards
These content standards apply to any and all material which you contribute to our site (Contribution), and to any interactive services associated with it.
The Content Standards must be complied with in spirit as well as to the letter. The standards apply to each part of any Contribution as well as to its whole.
We will determine, in our absolute discretion, whether a Contribution breaches the Content Standards.
A Contribution must:
A Contribution must not:
Breach of this policy
When we consider that a breach of this acceptable use policy has occurred, we may take such action as we deem appropriate.
Failure to comply with this acceptable use policy constitutes a material breach of the Terms & conditions upon which you are permitted to use our site, and may result in our taking all or any of the following actions:
We exclude our liability for all action we may take in response to breaches of this acceptable use policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.
Which country’s laws apply to any disputes?
1.5 If you are a consumer, please note that the terms of this policy, its subject matter and its formation are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.
If you are a business, the terms of this policy, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.
This statement is made by FW Baker Group Ltd and its UK subsidiaries (“FW Baker Group”, incorporating Butchers Pet Care Ltd), Dockham Way, Crick, Northants NN6 7TZ pursuant to section 54 of the Modern Slavery Act 2015 and covers the financial year from 1st August 2023 to 31st July 2024. This statement sets out the steps that F W Baker Group has taken, and are continuing to take, to ensure that modern slavery and human trafficking is not occurring within our business and our supply chains.
We are committed to improving our practices to combat modern slavery and human trafficking.
As members of SEDEX we adhere to and apply their codes of practice which covers slavery and human trafficking.
FW Baker Group is a leading supplier of wet dog food and cat food in a variety of different formats, into the retail and wholesale sectors. There is a subsidiary in Poland which sells branded products into continental Europe, serviced through the Crick plant.
The business employs 395 staff across the two units.
Our supply chains include manufacturers of animal products, mainly based in the UK and Ireland, and other constituents from sources in Mainland Europe. A small amount of our products, in relation to turnover and volume, are sourced from South East Asia.
We have a robust supplier approval process in place that ensures our suppliers conform to industry standards, food safety, and current legislation.
F W Baker Group operates a strict recruitment policy to ensure that all employees are legally entitled to work in the UK and are committed to safeguarding our employees from exploitation and coercion whilst in our employment. These include:
F W Baker Group works closely with our employment agencies to ensure that they are legally compliant and that they work to our employment standards.
F W Baker Group operates a supplier approval and management process which aims to identify risks in the supply chain through extensive questionnaires, and to be prepared to be audited, so that their standards will stand up to inspection. We are aiming to ensure that all of our suppliers are SEDEX registered and that they have all recently completed supplier questionnaires and been risk assessed.
We have trained some senior managers as part of the “Stronger Together” initiative, which is sponsored by all of the UK major retailers and the Gangmasters Licencing Authority (GLA), which requires suppliers to make sure that they have procedures in place to identify and eliminate modern Slavery and human trafficking. This training has been rolled out to key members of production staff.
We are rolling out an internal training and awareness program within F W Baker Group to train all senior managers and factory staff and support a “whistle blowing” program to identify any issues that need addressing.
We are committed to reviewing and improving all of our systems and procedures relating to our supply chain and to include all indirect purchases and services, such as site security, vending, catering, contractors, etc. and to identify and address all risks in connection with Modern Slavery and Human Trafficking.
A risk assessment of the supply chain will take place to assess any areas of high risk so that any areas of concern can be addressed and potential risks eliminated.
Our dedicated customer service team is available between 8am-4pm Monday to Friday. Drop us an email help@red13digital.com and a member of the team will be happy to help.
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