Our Story

WHERE IT ALL BEGAN

Butcher’s began with Fred and Alice and the butcher shop they opened in Rugby, Warwickshire. Over 30 years, Fred and his four sons built up a thriving family business, rearing and selling livestock as well as preparing and selling quality British meat to local markets and butchers as far afield as Birmingham and London.

In the 60s, Butcher’s began supplying the grocery chain J Sainsbury’s. Then, youngest son, Graham, combined his passion for dogs and his in-depth knowledge of meat to the development of the original Butcher’s tripe recipe for dogs. As tasty as it was nutritious, Butcher’s Tripe dog food was an instant success when it went on sale in 1987.

TRIPE – THE
ORIGINAL RECIPE

Tripe still remains one of the most delicious and naturally nutritious foods for dogs. It is packed with:

• High-quality protein & calcium for strong bones
• Natural probiotics for good gut health
• Vitamin B12
• Omega-3 and Omega-6, to support the immune system and promote healthy skin and shiny coats.

Unlike other tripe, you’ll find ours is green, because it comes from grass-fed cattle, so all the natural nutrients are retained in the tripe.

WE USE FRESH MEAT AND VEGETABLES AS MUCH AS POSSIBLE

Using fresh ingredients means we can control what goes into our dog food – if the ingredients don’t meet our high standards, we don’t use them. We receive up to 8 lorry loads of fresh ingredients every day from local producers.

BIGGER AND BETTER THAN EVER

Having welcomed a third generation into the fold, Butcher’s continue to extend and enhance their range of dog food. Using natural super food ingredients, including meat and many ingredients sourced from British and Irish farms, we’re passionate about helping to keep your four-legged friends healthy and happy with our complete, nutritious food for dogs.

The family have come full circle with Graham’s eldest son running his own farm, feeding his farm dogs with Butcher’s nutritious tripe to keep them fit and healthy.