OUR HEALTH RANGE REFRESH – EVERYDAY HEALTH BOOST
We have a new look coming for our Healthy Heart, Simply Gentle, Lean & Tasty, Joints & Coat and Recovery & Revive products both in tins and foil trays. As we use existing inventory you may see both designs on shelf in retailer stores.
It’s still the same food your dog loves, now with a few carefully chosen additions to support their everyday wellbeing.
Our Packaging Design Refresh
As part of this refresh, we’ve introduced:
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A new look for our packaging to clearly differentiate the tiers in our range and introduced sub-name range:
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Active Health Blends – some active ingredients are grouped in a blended declaration for improved clarity.
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All recipes are now Vet Approved.
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Some minor refinements in the recipes to include a small number of functional ingredients all of which support the existing product benefits to support your dogs health.
The core heart of the recipe remains unchanged. All recipes within our Everyday Health Boost range are made with 70% quality meat and a tasty hydrating broth to keep your dog happy and healthy.
What are the new ingredients you have added in?
While the core recipe remains the same, we’ve made a few small improvements detailed below by product:
Healthy Heart – Addition of Green Tea Extract – a natural source of antioxidants traditionally valued for supporting overall health and wellbeing
Joints & Coat – Addition of Turmeric, a source of curcumin, traditionally used to support joint health
Simply Gentle – Addition of Ginger and Peppermint – natural botanicals traditionally used to support gentle digestion and overall wellbeing.
Lean & Tasty – 25% less fat that our other recipes and the addition of Plant Fibres – to help support feelings of fullness as part of a nutritious, lower-fat diet.
Recovery & Revive – we have optimised the level of active ingredients to help support your dog’s recovery
What is the broth made of?
The broth is gently cooked meat ingredients and water, just like homemade broth, allowing the rich, savoury aroma and natural flavour to shine through. The result is a wholesome, mouth-watering broth that pets love.
The new recipes are not agreeing with my dog’s digestion.
The core heart of the recipe remains unchanged. The updates we’ve made are minimal and have been carefully designed to support the existing benefits of each recipe. However, every dog is individual, and some may be more sensitive to small changes than others. If your dog does tend to have a sensitive tummy, we recommend introducing the refreshed recipe gradually by mixing it with the current recipe over several days. Always ensure your dog has access to plenty of fresh drinking water.
I have purchased the foil trays in the new design, however the lids on the individual trays are the old design
That is correct for a short period of time you may find that the old lid is in the new design box, this is reduce any packaging wastage. Please be assured the recipe inside is as per the composition on the box and legally compliant.
