OUR RECIPE REFRESH FOR DIGESTIVE HEALTH

We’re refreshing our recipes, but the Butcher’s you know and trust isn’t going anywhere. It’s still the same food your dog loves, now with a few carefully chosen additions to support their wellbeing and digestive health.

As part of this refresh, we’ve introduced:

Prebiotics to help support healthy digestion

Plant fibre to aid digestive health

A gently cooked broth that enhances natural aromas, unlocks delicious flavour, and helps preserve nutrients and taste

EVERYTHING YOU NEED TO KNOW

What is the broth made of?

The broth is gently cooked meat ingredients and water, just like homemade broth, allowing the rich, savoury aroma and natural flavour to shine through. The result is a wholesome, mouth-watering broth that pets love.

What are the new ingredients you have added in?

After two years of careful development, we’ve made meaningful improvements to our recipes, enhancing the nutritional profile for pets and improving how we communicate key information to pet parents. New ingredients include prebiotics for digestive health, salmon oil to support skin and coat, and plant fibre to aid digestion.

Why haven’t the packs changed?

We have changed the ingredients, and are now working on revised packaging to reflect the added benefits that are now in our recipes.

The new recipes are not agreeing with my dog’s digestion.

Every dog’s tummy is unique! Their gut microbiome, a very complex and helpful community of bacteria and microbes that digests food, can be sensitive to changes. That means even a small recipe change can sometimes cause temporary digestive upset. To help you can start by adding a little of the new food with the current food, then slowly increase over several days. Give it time, most dogs adjust within 1-2 weeks as their digestive system and microbiome adapt to the changes. Patience and a gradual transition are key!

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