Bringing a puppy home to be part of the family is an exciting time for all the family. Giving your puppy the best start in life by getting it right in the early stages, will help set your pup up for a happy and healthy life.


puppy laying on bed with his toy

The new Puppy stage

Making sure your puppy has plenty of walks, playtime, love and attention is important as they develop. But making sure they are nourished naturally is important in helping your puppy grow.

‘The new puppy stage is undoubtedly one of the most exciting times in your dogs’ life, where everything and everyone is new,’ says clinical animal behaviourist Lauren Watts, of Lead with Lauren.


Puppy Perfect

Our recipes are perfect for giving your pup the energy they need, as after their vaccinations they will love to get out and about. It’s a good idea to let your puppy meet as many dogs as possible whilst out. So they can learn and practise their skills like saying hello by sniffing bottoms and also recognising a dog in a bad mood who is best left alone.

The same principle applies to meeting people. The more humans they meet at this key developmental stage, the better they interact with them as they grow.

Puppies learn fast at a very young age, so it is the perfect time to start their training. You can impress others with your pup’s tricks, like sit or roll over. It will also be the perfect time to train your dog to use their chew toys rather than using us. Beware of those needle-sharp teeth!

Diet plays a huge role in a dog’s life; at puppy stage they should have special food designed to ensure they get the best start in life. Our Puppy Perfect is a grain-free puppy range designed to support the rapid changes in the bodies, build and strength in those crucial first 16 weeks.

Puppies love to explore

Puppies love to explore, whether it is their new home or the park on their walks, so our Puppy Perfect contains salmon oil that supports a healthy immune system and Omega-3 fatty acids to promote healthy gut bacteria to fight off illnesses in their new environments. Lauren says: ‘At such a young age, puppies often learn to explore with their mouths, which is their way of communicating what they want from the world and learning how it works.’

Our recipes contain the best quality meat as well as all of the vitamins, minerals and high-quality proteins your puppy needs, so you know they will have all the energy they need to come bounding into your life and home.



Plenty of tips on ways to keep your dog happy and healthy. Plus exclusive competitions!

Sign up now for a chance to win £50 worth of Butcher’s vouchers in our monthly prize draw.

  • No products in the cart.